Not All Stories Have Happy Endings—For This Entrepreneur, It Was Still Worth It
Success
DECEMBER 8, 2022
In 2010, after losing her fashion design job during The Great Recession, Kristine Deer founded the activewear brand K-DEER. K-DEER was one of the first brands to make and market printed activewear in 2010 before it became an established retail department. “I Deer utilized social media , particularly Instagram , to engage customers.
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