How to Identify Your Best Niche to Improve Brand Awareness: A Video Marketer’s Guide
Andrea Kalli
MAY 13, 2017
This concept was coined in a 2006 blog post by Guy Kawasaki, a brand evangelist famous for working with Apple and Mercedes-Benz. ” He used this example to show how he would differentiate Wendy’s in the marketplace, focusing on health over convenience or price. You can see how simple this is.
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