Getting what you pay for: How Amazon’s membership fee retains customer loyalty
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MARCH 24, 2014
In fact, according to Brand Key, a loyalty consulting agency, Amazon’s ratings dropped from 93% to 83% two days following the hike. Since 2005, the number of items eligible for unlimited free Two-Day Shipping has grown from one million to over 20 million. The annual rate will be $99 when your membership renews on August 1, 2014.
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