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Founded by Keith Lovelace in 2002, IDEAS is a leading authority in ergonomics and inclusive design for any commercial or public space including leisure, sports, hospitality, healthcare, and education. Brand – does the design develop a brand’s position/does it provide a competitive advantage or edge in any way?
The more sophisticated the nervous system is the more external triggers it can respond to, the more internal states it can sustain and the wider its vocabulary of communications with its external environment. The two half arrows outside the circles represent all forms of communications between the living system and its external environment.
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